Quick Summary / Key Takeaways
- Valuations today commonly land between 1x and 2x of twelve-month net revenue, even for authority sites.
- Marketplaces I have used include Flippa, Sedo, FE International, Motion Invest, and Investor Club, where I met my final buyer.
- Escrow.com is the safest path for most sellers, yet direct deals can work if both sides complete serious due diligence.
- Investor Club connects sellers with verified buyers and it cost me nothing to list or connect.
- Selling can be as much about reclaiming time and calm as it is about price.
Stats Snapshot & Comparison Tables
Blog Sales at a Glance
| Year | Typical Multiple of Net Revenue | Common Mid-Tier Sale Price | Common Buyer Type |
|---|---|---|---|
| 2020 | 2–3x | $50K–$150K | SEO Operators / Niche Media |
| 2023 | 1.5–2x | $30K–$100K | Media Groups / Aggregators |
| 2025 | 1–1.8x | $20K–$80K | Private Investors / Small Teams |
Signals buyers value now include consistent net profit, brand equity, clean analytics, stable ad and affiliate revenue, and low platform risk.
Marketplace Comparison
| Platform | Best Fit | Fees / Cost | Screening / Buyer Quality | Notes |
| Flippa | Starter sites and smaller blogs | Listing + success fees | Mixed; needs vetting | I sold a starter blog for under $500 here. |
| Sedo | Domains | Commission-based | Strong for domain buyers | I sold a strong authority domain for $250 and regret the price. |
| FEI International | Mature sites | Broker fees (10–15%) | High screening | Quoted my site near $80K years earlier. |
| Motion Invest | Mid-market sites | Variable | Curated buyers | Streamlined process. |
| Investor Club | Authority sites with real revenue | Free for sellers | Verified buyers | Where I met my buyer and paid no fees. |
Simple Swaps + Extra Tips Checklist
Simple Swaps
- Swap subjective hype for objective proof — show verified analytics and bank statements.
- Replace messy monetization with a clean stack — programmatic ads plus one or two affiliate partners.
- Trade vague growth stories for clear playbooks — what you did and the results for twelve months.
Extra Tips
- Create a single asset list that names every item in the transfer (domain, content, images, brand files, social accounts, email list, ad accounts, affiliate logins, templates).
- Record a short screen share that explains site operations — serious buyers love clarity.
- Keep all due diligence access view-only until payment clears.
Introduction: Why I Finally Let Go
For fifteen years, A Girl Worth Saving was my online home. It shaped my career, income, and identity. The site grew to strong domain authority, steady revenue, and a loyal audience. I loved what I built and I loved what it brought to my life.
Then the work changed. Long-running blogs can turn into twenty-four-seven jobs. Ad partners need tweaks. Brands want quick-turn campaigns. Plugins conflict. Algorithms shift. Vacations never quite feel like vacations because your brain keeps scanning analytics in the background.
Eventually, I wanted a different life. Not an exit headline. A boundary. When I sold, I wasn’t chasing the biggest number — I was buying back peace.
Table of Contents
1. Why Blog Sales Look Different in 2025
Search volatility and AI content have compressed ad revenue and pushed buyers to favor predictability over potential. Multiples that once reached 3x annual net revenue now more often clear near 1.5x. Strong authority still matters, yet buyers discount sites that rely on one traffic channel or one sponsor.
If your last twelve months show stability, you’re already ahead of most of the market.
2. Where to Sell a Blog
Flippa gives reach and speed for starter sites and small assets. Expect curiosity and some tire-kickers. I sold a starter blog there for under $500 and learned the basics of listings and buyer questions.
Sedo is for domains. I once let a high-authority domain go for $250. That price still makes me wince, a reminder that patience and comparables matter.
FE International is a white-glove brokerage for larger deals. Years earlier they estimated my site near $80K. I wanted $150K and couldn’t part with it.
Motion Invest focuses on mid-market sites and offers a streamlined process with curated buyers.
Investor Club is a private network that connects sellers with verified buyers. It was free for me to list and connect. This is where I found the right buyer for my final sale.
3. My Sales Journey
My early transactions were small and educational. One starter blog on Flippa for under $500. One strong domain on Sedo for $250 that I should have priced far higher. I also attempted to list A Girl Worth Saving on Flippa two years before the final sale and did not find the right buyer.
Those experiences taught me to understand value, timing, and audience fit. They also made me comfortable with the mechanics of transferring digital assets — from DNS and hosting to ad accounts and affiliate links.
4. The Almost Sale Years Earlier
About eight years earlier I explored selling through FE International. Their estimate was around $80K. I wanted $150K. Emotion and timing mattered more than the math. The site was the center of my creative life. I held on. Looking back, that was right for who I was then.
Years passed. The market shifted. My life changed. When I finally sold, I received far less than that old estimate. I don’t want readers thinking this was a six-figure exit. It wasn’t. It was the right exit for me.
5. When Love Became a 24-Hour Job
What begins as creativity can morph into constant management. Comments need moderation. Old posts need updates. Plugins break after routine updates. Brands want rush placements. Even when I was off the laptop, I was mentally on call.
The realization arrived quietly — I was building my life around a site rather than building a site that supported my life. I wanted a normal work week. I wanted to clock out. That clarity made the next steps simple.
6. The Final Sale Through Investor Club
For the last chapter, I chose Investor Club. It connected me with a European investor who focuses on brand-related content and long-term site growth. We met online many times and both sides completed careful due diligence. He had a real track record and strong public reviews, including prior purchases from the team behind Investor Club.
Most of my past transactions used Escrow.com. For this one we did not. That is not a blanket recommendation. It was a choice informed by references, history, and clear documentation. We used milestone payments and verified each transfer step.
Final price landed at 1.5x my trailing twelve-month net revenue. Traffic at the time averaged near 20,000 unique users per month. Monetization skewed to brand related content with a meaningful slice of ad revenue. The number didn’t break records — but the feeling of relief did.
7. Vetting Buyers and Staying Safe
- Require proof of funds or prior acquisitions before sharing anything sensitive.
- Provide view-only analytics access — Google Analytics and Search Console are enough for early review.
- Keep a single terms document that lists assets, price, payment method, timing, non-compete scope (if any), and support period.
- Use milestone payments when not using escrow — for example, deposit, content transfer, then domain transfer and final payment.
- Validate identity on video and collect a business address and tax details for invoices.
- If pressure tactics appear, step back. Real buyers respect process and pacing.
8. Pricing and Valuation in Today’s Market
Multiples have dropped. Even DR50+ blogs with steady income rarely fetch over 2x net profit. But that doesn’t mean your blog has lost value — it just means buyers are adjusting for market uncertainty.
What Affects Valuation Most
- Consistency: 12+ months of stable income.
- Traffic Mix: Organic > Social. Pinterest traffic is valued lower now due to volatility.
- Revenue Type: Passive income (ads, affiliates) gets better multiples than brand deals.
- Platform Health: Fast hosting, good site speed, no penalties.
9. When to Walk Away
Sometimes the math looks fine yet your gut says no. Walk. A buyer who dismisses your boundaries during negotiation will be difficult during transfer.
On the flip side, don’t wait forever for a perfect number. Decide your “enough” number in advance, then evaluate offers for fit, speed, and sanity.
For me, the win was not a headline payout — it was closing the tab on constant work. I moved into a forty-hour work week where I can clock out, rest, and return with energy.
10. FAQs
Pricing and Platforms
What multiple should I expect for an authority blog today?
Most sellers see offers between 1x and 2x of twelve-month net revenue. Authority and clean books push you up the range. Single-channel traffic or messy monetization push you down.
Which platforms are best for different asset types?
- Flippa for starter sites and small blogs.
- Sedo for domains.
- Motion Invest for mid-market blogs.
- FE International for larger exits.
- Investor Club for verified buyers.
Should I ever skip escrow?
Use escrow by default. If you have exceptional trust and references, milestone payments with clear contracts can work — but they carry more risk.
Due Diligence and Safety
How do I protect myself while sharing data?
Provide read-only analytics access, watermark proprietary documents, never grant admin roles before funds clear, and track every step in a shared checklist.
What red flags should make me walk?
Rushed timelines, reluctance to verify identity, refusal to use escrow without a credible reason, offers that swing wildly after you share data, and inconsistent stories about funding.
How do I structure a simple direct deal?
One-page terms, milestone payments, invoices for each milestone, a dated asset list, and a brief support period with clear limits on hours and scope.
11. Advanced Tips & Best Practices
- Build a data room before you list — include analytics, revenue proofs, expenses, ad dashboards, affiliate reports, and a twelve-month P&L.
- Write a two-page owner manual — how to publish, where files live, who the ad rep is, how the newsletter is sent, and weekly tasks.
- Map 100-day opportunities for the buyer — three quick wins they can implement after close.
- Offer thirty days of limited support for questions. Cap hours and define the channel to avoid scope creep.
- Keep a private log of every promise made during negotiation. Convert promises into written terms before closing.
12. Where to Learn More
If you’re considering selling your blog, explore these marketplaces:
If your site is 10+ years old with DR50+ and consistent traffic, you’re well positioned for a direct sale. If you want an introduction to the buyer I worked with, I’m happy to share a referral for serious sellers.
13. Next Steps / Wrap-Up
Your site is a business and also a chapter of your life. When the balance tilts and you want your time back, it’s valid to sell at a number that gives you peace rather than applause.
Decide your “enough” number. Prepare your data. Choose the right marketplace and the right buyer. Then close with calm.
After I sold A Girl Worth Saving, I stepped into a life with clear work hours. I still love what I built. I’m also grateful I knew when to let go.
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Author Bio
Kelly Bejelly has been building online businesses for more than 14 years. She is the author of Paleo Eats, has been featured in major media, has sold multiple digital assets, and co-founded a consumer packaged goods brand. She launched Money Diary to share useful, unfiltered playbooks for earning online.
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